Struct – the fast-growing modern PIM system in the Nordics.
About Struct PIM
Struct PIM is new to the Swedish market, but has been active in the Nordics for over a decade. A modern tech stack combined with a genuine focus on usability means both developers and end-users actually enjoy working in Struct. This might be the first time you're hearing about Struct – but it won't be the last. It's one of the fastest-growing PIM systems on the market.
Quick facts
Founded in 2015 by people passionate about e-commerce.
More than 120 companies have already chosen Struct PIM.
Built in Odense, Denmark – used by companies across the Nordics and beyond.
Struct highlights.
A few of the benefits of Struct PIM.
Three advantages according to users:
1. Dynamic interface
Group content and attributes freely in tabs based on channel, market, or role.
2. Fast and powerful search
Powerful search function that narrows down tens of thousands of products to just a few faster than you can blink (almost).
3. Dashboards and workflows
Solid support for building dashboards and workflows that actually guide your team through the work.
Three benefits according to our developers:
1. Configure without coding
Model and configure your data structure directly in the interface – no coding required.
2. Lightning-fast API
A powerful, high-speed API where every attribute in Struct is exposed and ready for integration.
3. Smart solution for technical data
Struct handles technical data better than most – configure attributes per product type or category and keep your data model clean.
Listen to Daniel and Carl at Cypoint talk about Struct and PIM in general
Common questions about Struct PIM
Quick Q&A about the platform.
Generally, Struct is priced in the mid-range. Struct has transparent list prices on its website with different packages based on needs. The Basic plan starts at €2,200/month, and the price for the plans above scales based on selected advanced features and the number of users/languages (available as add-ons). Unlike many other systems, the price does not scale on the number of products or catalogs – unlimited across all plans, from Basic to Enterprise.
Summary of the plans:
Basic | 3 languages | 5 users
Professional | 10 languages | 30 users
Premium | 20 languages | Unlimited users
Enterprise | Custom | Unlimited users
Generally, Struct is for mid-sized to enterprise companies that want a modern, scalable PIM. Typical Struct customers have products/entities in the thousands and annual revenue above €10M. There are companies using Struct in retail, B2B, apparel, electronics, manufacturing, and industry, among others.
Struct generally isn't the right fit for very small companies with simple assortments and fewer than a couple of hundred products – or for companies looking for an all-in-one solution with PIM, CMS, ERP, and Ecom in the same system.
The short answer: very scalable. If you go with Struct, scaling your business or tech stack shouldn't force you to switch PIMs down the line. Many companies never need to look beyond Basic or Professional, but if you need the full package, Premium or Enterprise is always there. Struct also has features built for scalability:
• Business Units
• Dimensions
• Support for multiple languages/markets
• Support for many users
• Automation through Workflows and Business rules
Struct has a powerful API and supports integrations with most e-commerce platforms, ERP systems, and other platforms in your tech stack. For systems with a ready-made connector, setup is straightforward – otherwise, we'll build the integration to fit your stack.
Both are powerful PIM systems with different strengths. Struct excels with its modern UI, fast performance, powerful API, and easy configurability. Meanwhile, InRiver has a longer history in the market and is known for its extremely flexible data model where you can create any entities or relations you want.
A typical implementation takes 3–6 months, but varies depending on complexity. Going faster or slower than that doesn't mean anything is off. It depends on where you're starting from and how much you want to improve along the way.
Yes, Struct includes an AI assistant. You can translate and generate content – one item at a time or in bulk.
Cypoint is a Preferred Partner ✅ with Struct and can give you a tailored walkthrough in our own demo environment. Reach out and we'll take it from there.
It is also possible to request a demo directly from Struct.
Learn more about Struct PIM.
Worth reading at Struct.
Relevant links on Struct's own website for those who want to explore more.
You're welcome to reach out to us
Something catch your eye? Get in touch and we'll tell you more about Struct PIM and how we can help with the implementation.