How Jula's PIM became a driver for digital development and improved customer experience.

Challenge 1 - Many content types squeezed into the same space.

Jula has a lot of content owned by different departments with separate workflows. The desire was to be able to customize the interface to divide the content by function/channel. As well as to integrate workflows into PIM for those working on enrichment.

"We had to adapt our workflows to the limitations of the system. People were thrown between different systems and manual worklists." - Christoffer Sandahl, Technical Information Manager & Enrichment Production Leader, Jula

Challenge 2 - Product data as pick-up sticks.

There was no structure in the product data, the information was there but lacked organization and definitions. The ambition was for PIM to support the digital customer experience and provide support for new functionality on the website.

"Our product data was not usable and became a bottleneck in our digital development, in how we wanted to present our range online." - Carl Torgnyson, PIM Project Manager, Jula

Challenge 3 - PIM is more than just a place where we paste text.

There was a underlying feeling that PIM was only a system where text was pasted in. The desire was to provide editors with more tools to make comprehensive improvements to the right things at the right time.

"We felt that our PIM was just a system where we pasted text. It lacked tools and resources to support our editors in their daily work." - Herman Holmberg, PIM Coordinator, Jula

After the pre-study, Cypoint and Jula started looking at five different PIM systems, two of which were more focused. The options were evaluated based on 30 different criteria, both on technology and user-friendliness. The choice ultimately fell on Struct PIM.

"We appreciated how dynamic and configurable Struct was. With the amount of content we have, we liked that the interface could be customized. At the same time, Struct impressed from a technical perspective." - Peter Löwhagen, Solution Architect, Jula

Migration involved technical development and efforts from the business. From building migration tools, staging areas, and integrations in/out - to an updated data model, structured attributes, and workflows.

"We were a small team with a lot of autonomy and decades of knowledge in PIM from various perspectives. The interaction between technology/business led to quick decisions and high dynamics so that we achieved more than 1:1." - Daniel Jansson, Systems Architect, Cypoint

Now Jula has a modern PIM built-in with seamless workflows for all roles in enrichment and more tools for editors. Faster product development, flexible translation flows, and shorter time to market.

"For me, who has sat on several chairs in the enrichment and needed to jump between workflows, our new semi-automatic workflow is worth its weight in gold. It saves time every day that I can spend on value-creating tasks." - Lovis Kojo, Content Strategist/Product Communicator, Jula

600+ attributes on 50,000+ products have been restructured and defined. Under the hood, the data is useful to support new functionalities such as filtering, faceted navigation, dynamic landing pages, categorization, and new entities.

"Jula had high ambitions and many demands. The project was challenging but at the same time rewarding and fun, which enabled us to deliver a modern PIM that exceeded all expectations." - Max Wiggedal, Systems Developer, Cypoint