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PIM solutions for e-commerce, manufacturers and B2B
The right product data in the right channel, at the right time. We build PIM solutions tailored to your business – with integrations across e-commerce, ERP, translation tools, and print – to maximise the value you get from PIM. We work with platforms including Struct, Inriver, Geins, and Akeneo, with extensive experience modelling complex product data.
New to the term "PIM"? Read our guide: What is PIM?
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Learn about PIM with Daniel and Carl.
Cypoint's two PIM nerds, Daniel Jansson and Carl Torgnyson, sat down to talk through what PIM is and why you might need it. And what do they genuinely think is best about the "newcomer" Struct PIM and old faithful Inriver PIM?
What we do with PIM
From initial discovery to ongoing management. We can own the whole thing end to end, or step in exactly where you need us, whether you're replatforming or just want to get more out of what you already have.
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Discovery and platform selection
We map your needs, processes, and existing systems to find the platform that fits your business, your integrations, and your budget. Discovery usually saves more than it costs, simply by stopping you from baking the wrong decisions in from day one.
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Data modeling and structure
We design data models for complex product structures so the system supports your channels and processes instead of getting in the way. And we make the PIM something people actually like working in. We've modeled everything from simple assortments to technical products with thousands of attributes.
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Implementation and integration
We build and connect the PIM with e-commerce, order portals, ERP, data warehouses, and print, so data flows where it needs to go without double entry.
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Optimization and management
We keep developing your solution as you grow: new channels, new markets, and better ways of working over time. You get a partner who knows both the system and your business, not a support queue to sit in.
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PIM audit and PIM review
Already have a PIM but it's not pulling its weight? We dig into the data model, workflows, and integrations and benchmark where you are against best practice. You walk away with a concrete action list and something solid to decide on, not a gut feeling.
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AI enrichment and data quality
Structured product data is the foundation for both conversion and AI. We help you clean up, fill in, and enrich your assortment, and set up AI-driven enrichment flows that take the manual grind out of it. Because AI is only as good as the data you feed it: feed it a mess and you get a thousand confident guesses instead of copy you can publish.
Who we help and the industries we work with
A fashion brand with fast-moving collections, a wholesaler with customer-specific pricing, and a manufacturer with technical specs all have very different needs. We build for your reality, whatever your industry, not one-size-fits-all.
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B2C retailers
Lots of products, lots of channels, and a fast pace. Accurate product data is the difference between a conversion and a return. We wire the PIM tightly into the e-commerce platform so the right information reaches the customer right away.
Industries we typically "PIM" with:
Fashion and apparel
Furniture and home décor
Sports, leisure, and outdoor
Consumer electronics
Construction and tools
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B2B companies
Large assortments, customer-specific pricing, product configurations, and pressure to expand into new markets fast. The PIM becomes the hub that keeps product data together as complexity grows.
Typical industries:
Wholesalers and distributors
Plumbing, electrical, and HVAC
Spare parts and aftermarket
Construction and civil engineering
Packaging and materials
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Manufacturers
Complex product structures, technical specifications, and the same data feeding several places at once: your site, resellers, print. We model the data so it works in every channel without double entry.
Typical industries:
Industrial and manufacturing companies
Electronics and components
Automotive and transport
Furniture and interior manufacturing
Construction and installation products
Customers who trust us with their PIM.
Platforms we work with.
We know several PIM platforms and pick based on your business, integrations, and budget, and we'll tell you if a platform is wrong for you. We have clients on Struct, Inriver, and Geins, and a soft spot for Akeneo. Plus the ability to model complex product data whatever the system.
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Struct PIM
The challenger: modern interface, strong user experience, and no-code data modeling that makes structural changes fast. A transparent pricing model that scales fairly keeps license costs predictable, even as you grow. We're a Preferred Partner with Struct and are happy to walk you through it in our own demo environment.
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Inriver PIM
An established enterprise platform with a long track record. Inriver's biggest strength is its extremely flexible data model: you can build practically any entities and relationships you want, which makes it a strong fit for really complex product structures and industry-specific requirements.
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Geins
A modern e-commerce platform with PIM built in as a module. It's the best fit when PIM and e-commerce need to sit really close together and you'd rather manage fewer systems than run a specialist tool in every layer. A smart choice if you want a lot in one place.
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Akeneo
One of the most established PIMs on the market, with a large ecosystem behind it. You get versatile enrichment and a mature platform that handles large, complex assortments, with plenty of ready-made connectors to build on.
Where technology meets customer value - benefits of PIM.
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Centralized information:
Gather all product information in one place for easy updating and enable smooth distribution to your various channels.
Improved data quality:
Reduce the risk of inconsistent or incorrect information. Leads to fewer returns and incorrect orders, for increased customer satisfaction.
Compliance with legal requirements:
Facilitates compliance with the Digital Product Passport (DPP) and other regulations.
Shorter time-to-market:
Get new products out faster with automated processes that save time and resources. Results in faster revenues.
Boosts sales:
Easy to adapt information for different channels. Analysis tools for insights enable more profitable assortment and marketing decisions.
Smooth translations:
Integrate with translation tools and manage multilingual product data directly in PIM. For increased reach and increased sales.
Our PIM experts.
A few of the people who'll be at your side on the project. A tight team, experienced enough to know where the pitfalls are and small enough that you always know who you're talking to.
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Daniel Jansson – Solution Architect PIM
Has modeled more product structures than he can count and taken PIM projects over the line for everyone from retail to industry. Daniel is the one who spots where the data model will crack long before it does.
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Carl Torgnyson – Business Analyst
His role reads like "overhead," but Carl is an idea machine who turns business needs into a user-focused PIM and makes sure the project delivers real value, not just features on a list.
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Max Wiggedal – Full-Stack Developer
Builds the parts that tie it all together. Max knows the integrations down to the last detail and makes sure data actually moves between PIM, e-commerce, and ERP for real, not just on the drawing board.
Go deeper on PIM.
Common questions.
You can do plenty yourselves, and we like clients who want to own their solution. But a PIM implementation is largely made up of decisions you only make once: what the data model looks like, how the assortment is structured, and which integrations get built in what order. That's where experience pays off. We've seen what holds up over time and where things tend to go sideways, so you skip learning it the expensive way.
We're glad to come in before you've decided, and that's often where we add the most value. In discovery we match your needs to the right platform. If you've already chosen, we help with PIM best practice and how to build it in a smart, scalable way.
Far from every project starts by ripping out the old system. Sometimes the value is in a better data model, smarter workflows, or an integration that's been missing, in the PIM you already have. We take an open look at where it actually pays to spend the effort, for example with a PIM audit.
Either works. We can own the whole thing from discovery to ongoing management, or plug in at specific points where you need backup, data modeling or a single integration, say. We shape the setup around your team.
Go-live isn't the end, it's when the solution should start paying off. We stick around for ongoing development: new channels, new markets, and better ways of working over time. You get the same people who built the solution, not an anonymous support queue.
Absolutely! You can build a lightweight PIM, a product database with an interface on top. Just remember that a PIM is there for everything that comes next: publishing to channels, customer-specific assortments, scaling across languages and markets, uptime, and enrichment when several people work in the data at once. That's why companies get a PIM, not just to store products, but to control how data flows out as complexity grows.
And that's exactly where AI earns its place: a phenomenal coworker on top of a well-built PIM, with enough structure underneath to actually deliver.
Is your PIM and product data slowing you down more than helping?
Then a short call is a good place to start. We take an open look at where you are today, what a PIM would actually give you, and whether we're the right partner for the job. No 40-slide sales decks, just straight answers from people who've done this before.
Carl Torgnyson
Business Consultant E-com & PIM
carl.torgnyson@cypoint.se
0703252696
Get in touch and talk to Carl, who's spent a decade working with PIM at companies like yours.
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