About accessibility laws and guidelines.
The "Act on the Accessibility of Certain Products and Services" (LPTT) is the Swedish accessibility law for designated consumer-oriented products and services. It was introduced on June 28, 2025, and includes e-commerce services (B2C).
LPTT implements the EU Accessibility Directive (EAA) in Sweden. EEA refers to various standards. In anticipation of fully harmonized standards, EN 301 549 is used as a guiding standard to meet the requirements of LPTT. This, in turn, involves, among other things, following the international guidelines for web accessibility (WCAG).
For B2C e-retailers, this means that the entire customer journey, from product information to payment flows and support, must work for all users regardless of ability, situation, or technology.
Example of what is required according to LPTT.
European standard
To meet the requirements of the accessibility law, your e-commerce service needs to comply with the standard EN 301 549 (V3.2.1).
Reporting
Deficiencies in accessibility should be reported to the Swedish Post and Telecom Authority (PTS) via their e-service.
Guidelines
The e-commerce service must comply with WCAG 2.1, level A and AA, to ensure that design, content, and functions are accessibility-adapted.
Accessibility statement
Information about any accessibility deficiencies should be available in the e-commerce service. The statement should be easy to find and understand.
More about WCAG.
The structure of WCAG is based on the four fundamental principles:
Possible to perceive, for example, being able to distinguish content with good contrasts.
Possible to handle/control, for example, being able to navigate using only a keyboard.
Possible to comprehend/understand, can you for example understand instructions and error messages?
Robust, that the website should work with assistive tools, such as a screen reader.
WCAG contains a total of about 80 success criteria (depending on the version). For LPTT, it is level A and AA in WCAG 2.1 that are relevant to meet. Simplified, these success criteria can be categorized into impact on functionality, design, and content.
Frequently Asked Questions and Answers.
Does LPTT apply to B2B e-commerce?
No. The LPTT law primarily applies to e-commerce aimed at consumers (B2C). However, even if B2B is not a legal requirement, accessibility adaptation is a competitive advantage. It provides better UX and a greater reach, for example.
Are all sizes of companies covered by LPTT?
Micro-enterprises are exempt from accessibility requirements on e-commerce services. Simply put, it's a company with less than two million euros in turnover and fewer than ten employees.
Which e-retailers does PTS review for accessibility?
PTS has begun supervision of larger e-commerce operators that sell to consumers in Sweden. The review will be conducted step by step in 2025 and 2026, and more companies will be included.
Which parts of an e-commerce site does PTS review?
According to PTS, it is, in the first round, three specific parts of an e-commerce site are checked. These are the homepage, a randomly selected product page, and the search function. They also check that there is information on how the service works, which should be presented in an accessible manner.
What happens if we don't meet LPTT?
PTS can decide on action requirements, injunctions (with or without a penalty) and sanction fees.
What applies if you conduct e-commerce in another EU country?
Reporting accessibility shortcomings should be done in each EU country where your e-commerce is directed toward consumers. It is done to the respective country's market surveillance authority. In Sweden, reporting should be done to PTS via their e-service.
Focus areas and package offers.
Package deals for accessible e-commerce.
Accessible design and content.
Accessibility adapted functionality.