Guidance on digital accessibility.
Digital accessibility is about creating digital services that work for everyone. It combines good UX, clear information, and technology that supports different needs. An accessible website:
improves user experience, reach, and conversion
supports 10-30% of the Swedish population with disabilities
stronger brand and trust
reduces legal risks
Legal requirements.
Digital accessibility is regulated in Sweden by two laws. The Swedish "DOS law" applies to the public sector and the Swedish "LPTT law" (2025) applies to large parts of the private sector, including B2C e-commerce. LPTT requires that e-commerce services must be usable by everyone, regardless of ability.
PTS – supervision of e-commerce.
From June 28, 2025, PTS is responsible for reviewing e-commerce according to LPTT in Sweden. The supervision has started with larger players and will continue in 2026. Deficiencies can lead to action requirements, penalties, or sanction fees.
Our package offers:
We help you increase knowledge, identify areas for improvement, and prioritize the right efforts.
Accessibility review
We are reviewing a purchase journey for a selected product and providing you with suggestions on actions to create a more inclusive experience. You will receive:
an engaging presentation as an introduction to the LPPT law for your team
analysis of some selected web pages representing a product's purchase flow (such as start page, search for selected product, its product page, shopping cart, checkout), in Windows environment and selected browser as well as a test with a selected screen reader
documentation of identified deficiencies and suggested actions
template for accessibility statement according to LPTT and PTS report.
Price: from 39,900 SEK excl. VAT
Current analysis
Start with insight. Provide a clear picture of where you stand today -- perfect for creating a common starting point internally. You get:
An engaging presentation as an introduction to the LPTT law for your team
quick analysis of the start page, search for a selected product and its product page, in a Windows environment and selected browser
documentation of identified deficiencies.
Price: from 24,900 SEK excl. VAT
Customized package
Do you need anything else? We are happy to create a package tailored to your needs.
The future is accessible, are you?
Do you want to take advantage of our offers or learn more about them? Connect with us.
Maria Bergsten, digital accessibility specialist, has extensive experience in accessibility work within the private and public sectors and helps organizations translate regulations into practical solutions that make a difference. As a strategic advisor, educator, and reviewer, she supports development teams and management groups in creating inclusive digital environments.
Tips to consider.
Accessibility is good business.
10-30% of the Swedish population has a disability. Excluding them means saying no to a significant part of your revenue. By optimizing the entire customer journey, you also reduce friction and increase the chance that the visitor actually completes their purchase.
Strengthen your brand.
Inclusion builds loyalty. Today's consumers have higher demands for companies to take responsibility for a fair digital experience.
Accessibility is good for everyone.
All abilities are temporary due to injury risks and as we age. Abilities can also be situation-dependent, such as in the case of glare, when good contrast values are needed.
Gain SEO synergies.
Google favors websites that are technically accessible. We see a direct connection between WCAG efforts and improved organic visibility.
Direction before perfection.
Start at the right end, with the biggest gains. It is important to have a documented plan and a clear direction for the action work.
Be prepared for a PTS audit.
Proactive accessibility work reduces the risk of remarks, sanctions, and fines from the Swedish supervisory authority PTS.
Focus areas.
About accessibility laws and guidelines.
Accessible design and content.
Accessibility adapted functionality.