Julas PIM became an engine for digital development and improved customer experience.

Many content types and users squeezed into the same space

Jula has a lot of content owned by different departments with separate workflows. The desire was to be able to customize the interface to divide the content by function/channel. And to integrate workflows into PIM for those working with enrichment.

"We were forced to adapt our workflows to the limitations of the system. People were thrown between different systems and manual worklists." - Christoffer Sandahl, Technical Information Manager, Jula

Product data in a jumble

The product data wasn't organized, the information was there but lacked structure and definitions. The ambition was for PIM to support the digital customer experience and provide support for new functionality on the website.

"Our product data was not usable and became a bottleneck in our digital development, in how we wanted to present our assortment online." - Carl Torgnyson, PIM Project Manager, Jula

PIM is just a place where we paste text

There was an underlying feeling that PIM was merely a system where text was pasted to. The desire was to provide editors with more tools to make comprehensive improvements on the right things at the right time.

"We felt that our PIM was just a system where we pasted text. There was a lack of tools and aids to support our editors in their daily work." - Herman Holmberg, PIM Coordinator, Jula

Looked at 6 PIM systems - chose Struct

After the preliminary study, Cypoint and Jula started looking at six different PIM systems, two of them more serously. The options were evaluated based on 30 different criteria, both on technology and user-friendliness. The choice ultimately fell on Struct PIM.

"We appreciated how dynamic and configurable Struct was. With the amount of content we have, we liked that the interface could be customized. At the same time, Struct impressed from a technical perspective." - Peter Löwhagen, Solution Architect, Jula

Implementation and migration

Migration involved technical development and efforts from the business operation side. From building migration tools, middleware, and integrations in/out - to an updated data model, structured attributes, and workflows.

"We were a small team with a lot of autonomy and decades of knowledge in PIM from various perspectives. The interaction between technology/business led to quick decisions and high dynamics so that we achieved more than 1:1." - Daniel Jansson, Systems Architect, Cypoint

Modern PIM with workflows

Now Jula has a modern PIM built-in with seamless workflows for all roles in enrichment and more tools for editors. Faster product development, flexible translation flows, and shorter time to market.

"For me, who sits on several chairs in the enrichment and needed to jump between workflows, our new semi-automatic workflow is worth its weight in gold. It saves time every day that I can spend on value-creating tasks." - Lovis Kojo, Content Strategist/Product Communicator, Jula

Structured product data

600+ attributes on 50,000+ products have been restructured and defined. Under the hood, the data is valuable to support new functionality such as filtering, faceted navigation, dynamic landing pages, categorization, and new entities.

"Jula had high ambitions and many demands. The project was challenging but at the same time rewarding and fun, which enabled us to deliver a modern PIM that exceeded all expectations." - Max Wiggedal, Systems Developer, Cypoint