B2B e-commerce in transition.

We invited you to an afternoon of inspiration and strategy.

B2B sales are facing their biggest transformation ever. The majority of today’s B2B buyers are millennials—they expect the same smooth, digital experience as in D2C. But many companies are still stuck with PDF orders, fragmented systems, and slow processes. Carl Torgnyson, Business Consultant at Cypoint, and Carl Abrahamsson, Co-founder of Geins, shared their experiences on building the B2B business of the future. Contents:

• The current situation in B2B - Insights into buying behaviors, challenges and opportunities.

• Technical choices that make a difference - Why a unified backend creates competitive advantages both short-term and long-term

• Foresight

• Panel & Q&A concrete advice - How does one start, what does one avoid, how does one drive change without taking unnecessary risks?

Geins is an API-first commerce backend as a service that helps brands, retailers, and agencies accelerate their growth. With Geins, you can launch faster, reduce your costs, and scale commerce in new markets. The product comes pre-composed with PIM, CMS, OMS, Wholesale, and Search in one backend, reducing complexity, operational costs, and time to market. Geins is cloud-based, scalable, and future-proof for AI, making it a natural choice for companies looking to build commerce ready for the next generation. For more information, visit www.geins.io