Customer experience.

Unified Commerce means putting the customer at the center. Something of course all merchants strive for is to offer a customer experience beyond the ordinary. Whether you work in B2B or B2C. But few succeed! To get there, we need to understand the customer's overall experience of a company, including all communication and interaction, in all channels, over time.

Since customer experiences consist of both rational and emotional needs and driving forces and are also very much based on emotions, we must communicate with customers on the customer's own terms. We must use processes and tools that produce the effect we intended. The customer acts in all channels and expects support and service regardless. Unified Commerce in its true sense provides Customer Experience!